Recurring Mowing Plan Price Calculator

Reviewed for 2026, updated September 8, 2026.

Estimates what a lawn care business needs to charge per visit and per month on a recurring mowing plan to cover crew labor, equipment and overhead while keeping a target profit margin.

Your numbers

Minutes per visit including drive to the next stopminutesOn site work plus the drive and load time that visit adds to the route.Loaded labor cost of the whole crew per hour$/hourAdd up every crew member's wage with payroll taxes and workers comp; two people at 22 dollars loaded is 44.Equipment and truck cost per crew hour$/hourFuel, blades, string, maintenance and depreciation on the truck, trailer and mowers, spread across the hours they run.Overhead added to direct cost%Office, insurance, software, marketing and your own admin time as a share of direct cost.Target profit margin on price%Profit you want left as a percentage of the price after every cost above is paid.Visits included in the monthly planvisitsUse 4 for weekly and 2 for biweekly, or the average across the season if you flatten the billing. Results update as you type.

Your estimate

Price per visit...

Full cost per visit...

Monthly plan price...

Profit per customer per month...

Estimates only. Assumptions are listed below, and you can change every input.

Recurring mowing plans are priced by habit more often than by math. A number that felt right three seasons ago gets carried forward while fuel, wages and insurance move underneath it, and by mid summer a full route can produce very little profit. The uncomfortable part is that the per visit price looks small and the problem only shows up at the end of the month. This calculator builds the price from the ground up so you can see what one visit actually costs before you commit to a flat monthly plan.

The math is fully visible and uses only your numbers. Minutes per visit, including the drive to the next stop, are converted to hours and multiplied by the hourly cost of the whole crew plus the hourly cost of running the equipment. An overhead percentage is added to cover the office, insurance, software and everything not tied to one lawn. The price is then set so that your target margin is a share of the price, not a markup on cost, and the monthly plan is the per visit price times the visits you include each month.

How to use this tool

Time a few typical visits from pulling up to pulling away, add the average drive to the next stop, and enter that as minutes per visit.
Enter the loaded hourly cost of the whole crew, your equipment cost per hour, the overhead share you carry and the margin you want to keep.
Set the visits included per month, then read the per visit price and monthly plan price and compare them with what you charge today.

What the math assumes

Direct cost is visit minutes divided by 60, multiplied by the crew labor rate plus the equipment rate; there are no hidden per visit charges.
Overhead is applied as a percentage of direct cost, at whatever rate you enter, rather than as a fixed dollar amount per visit.
Margin is treated as a share of the final price, so the price equals cost divided by one minus the margin percentage; a 20 percent margin is not a 20 percent markup.
The monthly plan is a straight multiple of the per visit price and does not include a discount for committing to the plan; apply one afterward if you offer it.
If the margin is set to 100 percent or more the price cannot be computed and the calculator returns zero for price and profit.

Frequently asked questions

What is the difference between a target margin and a markup on cost?

A markup adds a percentage on top of cost, so a 20 percent markup on a 48.30 dollar cost gives 57.96. A 20 percent margin means profit is 20 percent of the price, which requires a price of about 60.37 on the same cost, and that is what this calculator returns on the example numbers. This calculator uses margin because that is how profit shows up on a profit and loss statement.

How do I estimate equipment cost per hour if I have never tracked it?

Add up a season of fuel, blades, string, oil, repairs and a fair share of what the truck, trailer and mowers lose in value, then divide by the crew hours that season. A rough number from last year's receipts is far better than leaving it at zero.

Should biweekly customers pay half the weekly monthly plan?

Usually not, because a lawn cut every two weeks in peak season takes longer per visit, so the minutes per visit go up. Run the calculator once for weekly and once for biweekly with the longer visit time and let the numbers set the difference.

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